Covina means retail success.
A lot of cities make such claims, but consider the facts.

Retail Sales Numbers
Covina retailers have per capita sales which so far surpass both Los Angeles County and state levels. In fact, Covina typically exceeds the state per capita sales tax average by 30 to 40 percent. Taxable sales per store are also well above average. Comparisons between Covina and other east San Gabriel Valley cities are even more startling. Covina's taxable sales beat the nearest runner-up by a commanding 170 percent. These are numbers to make a site selector's heart beat faster.


Market Demographics
Covina's retail success is a product of its solid market demographics. Consider the numbers for a five mile radius centered on the city's North Azusa Avenue retail mecca. A youthful population of 376,601 "median age 30.7 years old" take home average family income of $60,227. A substantial 25 percent go to work right in Covina, a rate nearly double that of other San Gabriel Valley cities. More than 57 percent work at white collar jobs, and 66 percent own their homes. The numbers paint a portrait of a stable, prosperous community, the epitome of the "American Heartland."


Location, Location, Location
Covina is cradled by four freeways-the 10, the 210, the 605, and the 57. A strong grid of major streets provides surface access, their very names resonant with the history of the area: Citrus Avenue, Azusa Avenue, Grand Avenue, Arrow Highway, Covina Boulevard, Badillo Street, and Cypress Street. At the center of it all is the historic downtown, newly enriched with quality restaurants, live theater, and a Metrolink Station bedecked with period light fixtures and classic architectural touches.


Diverse Retail Opportunity

Covina's deep retail tradition has lead to a diversity of opportunity. North Azusa Avenue is gaining a reputation as the value center of the east Valley. Big Box users and discount retailers can take advantage of the retail synergy created by such major players as AMC 30 Theatre, WalMart, Toys R Us, Home Depot, Target, and K-Mart. (Covina easily leads the four adjoining cities in per capita taxable sales generated by restaurants and hotels combined.)

The histroric Covina downtown is a reminder of California the way things used to be. Quality restaurants, sidewalk dining, interesting specialty retail, good bookstores, and live theatre are augmented by such traditional downtown elements as City Hall, the police and fire departments, a park, the library and post office, and the Metrolink commuter rail station. New brickwork, renovated facades, unified street trees, and nostalgic lamp fixtures are all signs of the city's commitment to preserving this downtown jewel.

Covina's "Citrus Avenue Auto Center" is the sales leader in the east San Gabriel Valley. Quarterly sales of new motor vehicles in the last six quarters have shown an annual sales growth of 10-20%, which is significantly higher than most California and east San Gabriel Valley cities. More opportunities exist for auto dealerships as well as other auto-related businesses.

Industrial Strength

Covina is a special place for small ambitious companies. The reasons are clear-a location central to the entire Southern California basin; reasonable costs, a skilled labor pool, and a hospitable, business-friendly local government. That's why Covina is home to such high-tech employers as Bayer Laboratories, EG&G Power Systems, Inc., Sensortronics, Ameritec, French Co., and Janmar Lighting.

Reasonable costs and a skilled labor pool make Covina the perfect location for start-up companies and small high-tech ventures. The 1990 census reported 954 businesses in Covina in the fields of health, law, architecture, or engineering. Communications, transportation, and utilities accounted for another 44 companies with a roster of more than 200 manufacturers.

Government That's On Your Side

Covina has a professional, pro-development staff that will make it worth your while to do business in the city. As with other good things in Covina, this tradition runs deep. Covina created one of California's first "one-stop permitting" policies for development projects. As other cities scramble to catch up, Covina has had years to perfect its pro-business approach. The Planning Division acts as a clearinghouse, contacting other city departments and incorporating comments into a single letter. In Covina, you'll find government that's on your side.

Easy Access

Covina is centered within four major freeways-the 10, the 210, the 605, and the 57. They allow easy access to the entire Southern California marketplace without the hassle of being in Los Angeles. A strong grid of major streets provides surface access to the city. Metrolink commuter rail service travels on the Southern Pacific line, stopping at a new station in the downtown. Ontario Airport is located a half hour away.

Skilled Workplace

Covina has a diverse and skilled workforce. More than 57 percent work at white collar jobs. Over 21 percent of the workforce have received Bachelor's degrees and 5.7 percent have received graduate degrees. In a major survey, Covina employers assessed their employees' performance as better than other east San Gabriel Valley businesses in every single employment category.

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